Watson proposed that consumer behavior ____.
A)was unpredictable
B)could not be controlled
C)should be studied in the lab
D)was driven by emotionless pleas
E)was driven by the message in an ad,rather than the style in the ad

Question

Watson proposed that consumer behavior ____.​
A)​was unpredictable
B)could not be controlled
C)​should be studied in the lab
D)was driven by emotionless pleas
E)was driven by the message in an ad,rather than the style in the ad

Quizplus · Accepted Answer

Watson proposed that consumer behavior should be studied in the lab, indicating that he believed it could be scientifically analyzed and understood. He is considered one of the founders of behaviorism, which focuses on observable and measurable behavior rather than internal mental states or emotions. Therefore, option C is the best answer.

Watson Proposed That Consumer Behavior ____.​

Watson Proposed That Consumer Behavior ____.