The technique of telling consumers to "Use Brand X!" is traceable to ____ law of ____.
A)Münsterberg's;suggestibility
B)Scott's;direct pitch
C)Scott's;suggestibility
D)Witmer's;suggestion
E)Scott's;direct action

Question

The technique of telling consumers to "Use Brand X!" is traceable to ____ law of ____.​
A)​Münsterberg's;suggestibility
B)Scott's;direct pitch
C)​Scott's;suggestibility
D)Witmer's;suggestion
E)Scott's;direct action

Quizplus · Accepted Answer

The technique of telling consumers to "Use Brand X!" is traceable to Scott's law of suggestibility, which states that people are highly suggestible and can be influenced to accept suggestions uncritically.

The Technique of Telling Consumers to "Use Brand X!" Is