Who wrote The Theory and Practice of Advertising,the first book on the psychology of advertising?
A) Münsterberg
B) Beers
C) Goodenough
D) Healey
E) Scott
Correct Answer:
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Q63: American psychology was influenced more by the
Q64: Scott's hypothesis that consumers will do what
Q65: The first Ph.D.recipient to apply psychological principles
Q66: The first person to earn a PhD
Q67: Who said,"There is no subconscious?"
A)Scott
B)Münsterberg
C)Berliner
D)Witmer
E)Gilbreth
Q69: In 1919 the APA,controlled by academic psychologists,did
Q70: Scott argued that consumers _.
A)are more influenced
Q71: Whose therapeutic technique might be described as
Q72: Which American psychologist is noteworthy for writing
Q73: Münsterberg was best known _.
A)through his publications
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