Which of the following groups uses accounting information to determine whether an advertising proposal will be cost effective?
A)Investors in common stock
B)Marketing managers
C)Creditors
D)Chief Financial Officer

Question

Quizplus · Accepted Answer

Marketing managers would use accounting information to determine the cost effectiveness of an advertising proposal, as it falls within their responsibility to allocate the marketing budget effectively. Investors in common stock would be more concerned with the overall financial performance of the company, while creditors would be more interested in the company's ability to repay their debts. The Chief Financial Officer may review the accounting information related to the advertising proposal but would not be the primary group making the decision on its cost effectiveness.

Which of the Following Groups Uses Accounting Information to Determine