If the consumer is willing to pay a price higher than the actual price of a product, then the consumer
will not buy the product because the consumer surplus will be negative.

Question

Quizplus · Accepted Answer

If the consumer is willing to pay a higher price than the actual price, it means they perceive a positive value in the product and are likely to buy it. The consumer surplus will still be positive, but it will be lower than if they had bought it at a lower price that they perceive as fair or a good deal.

If the Consumer Is Willing to Pay a Price Higher