________ is the process of establishing an easily identifiable product image in the minds of consumers.
A) Positioning
B) Promoting
C) Mercantiling
D) Merchandising

Question

Quizplus · Accepted Answer

Positioning involves creating a distinct brand image in the minds of consumers that sets a product apart from its competitors. This can include factors such as the product's features, benefits, and pricing, as well as its overall messaging and aesthetic. By establishing a clear position in the market, companies can increase brand awareness and customer loyalty. Promoting, mercantiling, and merchandising are all related concepts but are not the same as positioning. Promoting involves advertising or other forms of communication to increase product awareness, while mercantiling and merchandising refer to the tactics used to display and sell products in stores.

________ Is the Process of Establishing an Easily Identifiable Product