Which is usually the first step in the marketing strategy?
A) distribution
B) product differentiation
C) target markets
D) pricing

Question

Quizplus · Accepted Answer

Identifying and selecting target markets is usually the first step in the marketing strategy. This involves researching and analyzing the needs, wants, and characteristics of potential customers to determine which groups are most likely to purchase the product or service. From there, the marketing mix (product, price, promotion, and distribution) can be tailored to meet the specific needs of the target market.

Which Is Usually the First Step in the Marketing Strategy