Which of the following best describes competitive product analysis?
A) the principle that quality belongs to each person who creates it while performing a job
B) the consistency of a product's quality from unit to unit
C) the process by which a company analyzes a competitor's products to identify desirable improvements
D) the sum of all activities involved in getting a high-quality product into the marketplace.

Question

Quizplus · Accepted Answer

Competitive product analysis refers to the process by which a company analyzes its competitor's products to identify desirable improvements. This involves examining the strengths and weaknesses of the competitor's product and using that information to improve one's own product.

Which of the Following Best Describes Competitive Product Analysis