The customer must be present in ________.
A) a low-contact system
B) a high-contact system
C) a service operation
D) any system

Question

Quizplus · Accepted Answer

In a high-contact system, the customer is actively involved in the service process and their presence is necessary for the delivery of the service. Examples of high-contact systems include hair salons, restaurants, and hospitals. In contrast, in a low-contact system, the customer may not be present or involved in the service process, such as in a manufacturing plant or an automated online service. Therefore, the customer's presence is not necessary in a low-contact system, but it is essential in a high-contact system.

The Customer Must Be Present in ________