Cost concerns have created reluctance to "go green" because the opportunity to make money by marketing green products to environmentally conscious consumers is not apparent.

Question

Quizplus · Accepted Answer

While cost concerns may create some reluctance to invest in green initiatives, there is evidence that marketing green products to environmentally conscious consumers can be profitable. Companies like Patagonia and Tesla have shown that there is a market for sustainable and environmentally friendly products, and many consumers are willing to pay a premium for them. Therefore, the opportunity to make money from going green is apparent, and some businesses are successfully doing so.

Cost Concerns Have Created Reluctance to "Go Green" Because the Opportunity