Of the following, which one is best identified as a communication tool that conveys to employees, customers, and investors exactly what the organization stands for and what it is striving to achieve?
A) Mission statement
B) Focus strategy
C) Operative goals
D) Balanced scorecard
E) Structure

Question

Quizplus · Accepted Answer

A mission statement is a communication tool that precisely communicates the purpose of an organization, its values, and its overall strategy. It informs and motivates employees, entices and retains customers, and enlightens and persuades investors.

Of the Following, Which One Is Best Identified as a Communication