Successful business strategies are grounded in creating and maintaining a competitive advantage that is
A) inflexible.
B) sustainable.
C) volatile.
D) intangible.
E) All of these are correct.

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is one that can be maintained over time, rather than being inflexible or volatile. It may involve intangible factors such as brand reputation or skilled employees, but it must ultimately be something that gives the business an ongoing edge over competitors.

Successful Business Strategies Are Grounded in Creating and Maintaining a Competitive