In the _____ of the process of supplier segmentation, the attractiveness of the buyer as a customer is significant and important to the supplier, but perhaps the historical volume of business with the buyer has been relatively low.
A)EXPLOIT segment
B)CORE segment
C)DEVELOP segment
D)PRICE segment
E)NUISANCE segment

Question

Quizplus · Accepted Answer

The process of supplier segmentation typically includes categorizing buyers into various segments based on criteria such as profitability, strategic fit, and potential for growth. In the DEVELOP segment, suppliers may see the attractiveness of the buyer as a customer, but may not have had a high historical volume of business with them. This segment typically includes buyers that have the potential to become strategic partners or valuable customers if the supplier invests in developing the relationship.

In the _____ of the Process of Supplier Segmentation, the Attractiveness