A _____ specifies how a group tasked with developing the strategy for the specific category being purchased will achieve goals that in turn will support higher level strategies.
A)functional strategy
B)corporate strategy
C)business unit strategy
D)category strategy
E)None of these answers.

Question

Quizplus · Accepted Answer

A category strategy specifically outlines how a group tasked with developing the strategy for the specific category being purchased will achieve goals that in turn will support higher level strategies. Therefore, D is the correct answer. A functional strategy refers to how a specific department or function within a company will achieve its goals, while a corporate strategy outlines the overall direction and goals of the entire company. A business unit strategy focuses on how a specific business unit within a company will achieve its goals.

A _____ Specifies How a Group Tasked with Developing the Strategy