When a company approaches market share growth under a build strategy, the company
A)aims to increase its market share in the industry, even at the expense of short-term earnings and cash flow.
B)seeks to maintain its current market share, while building its return on investment.
C)seeks market share growth by purchasing companies exiting the market.
D)focuses on short-term profits and cash.

Question

Quizplus · Accepted Answer

A build strategy involves investing in marketing, research and development, and other growth-oriented activities with the aim of increasing market share, even at the expense of short-term earnings and cash flow. The focus is on long-term growth and profitability, rather than short-term gains.

When a Company Approaches Market Share Growth Under a Build