In a preference decision, which of the following criteria might be used to rank-order the projects?
A)Rate of return
B)Return on investment
C)Expected opportunities in a new market niche
D)All of these answer choices are correct.

Question

Quizplus · Accepted Answer

All of the criteria listed are valid options to rank-order projects, and each may be more or less important depending on the specific context and goals of the decision maker. A rate of return or return on investment may be important for financial considerations, while expected opportunities in a new market niche may be more relevant for strategic considerations. Thus, it is important to consider multiple criteria when making a preference decision.

In a Preference Decision, Which of the Following Criteria Might