In Nisbett and Wilson's (1977) studies on consumers' awareness of purchasing decisions, ____.
A)people were able to articulate accurately that they made their choice based on product color or softness
B)people made choices based on the product softness or colour, but thought they made the choice based on when they saw the product
C)people made choices based on whether they saw the product last, but thought they made the choice based on product color or softness
D)people were able to articulate accurately that they made their choice based on when they saw the product

Question

Quizplus · Accepted Answer

The studies found that people's choices were influenced by the order in which they saw the products, but participants believed that they made their choices based on product attributes such as color or softness. Therefore, option B is incorrect as it suggests that people were aware that they made their choices based on product features. Option A is also incorrect as it suggests that people were able to accurately articulate that their choices were based on product features, which is not supported by the studies. Option D is incorrect as it suggests that people were able to accurately articulate that their choices were based on when they saw the product, without acknowledging the influence of product order on their decisions.

In Nisbett and Wilson's (1977) Studies on Consumers' Awareness of Purchasing