Social psychologists use the term ____ to refer to a process by which a given stimulus activates mental pathways, thereby enhancing their accessibility.
A)priming
B)framing
C)schematising
D)attribution

Question

Quizplus · Accepted Answer

Priming refers to the process by which a particular stimulus (such as a word, image, or concept) makes certain mental pathways more accessible and likely to be used. For example, if someone is shown a picture of a dog before being asked to name an animal, they may be more likely to say "dog" than if they had not been primed with the image. This effect can be subtle and unconscious, but it has been shown to have a significant impact on behavior and decision-making.

Social Psychologists Use the Term ____ to Refer to a Process