Which of the following best describes behavioural aggregation as a solution to the problem of attitude-behaviour inconsistency?
A)Measure the specific attitude toward the specific behaviour you want to predict.
B)Make sure the general attitude is considered in context of the behaviour you want to predict.
C)Measure a variety of types of behaviours to which the general attitude could relate.
D)Increase the accessibility of the attitude.

Question

Quizplus · Accepted Answer

Behavioural aggregation involves measuring a variety of types of behaviours to which the general attitude could relate. This helps to capture the overall consistency between attitudes and behaviours, as well as the variability that may exist across specific behaviours. A single instance of behaviour may not always reflect an individual's attitude accurately, but by looking at multiple instances, a clearer picture can emerge. Therefore, choice C is the best fit for the solution of attitude-behaviour inconsistency.

Which of the Following Best Describes Behavioural Aggregation as a Solution