Research on effort justification and cognitive dissonance theory could be MOST easily used to explain ____.
A)why people stay in long-term relationships when they are dissatisfied
B)why people live beyond their means and rack up credit card debt
C)why people engage in unprotected sex or drive after drinking alcohol
D)why people care so much about fitting in and gaining the approval of others

Question

Quizplus · Accepted Answer

Effort justification and cognitive dissonance theory suggest that people rationalize their continued investment in something they have put effort into, even if it is not satisfying, to reduce the discomfort of cognitive dissonance.

Research on Effort Justification and Cognitive Dissonance Theory Could Be