The post-World War II development of brand identities can be traced largely to the ____.
A) need to compete with products from foreign manufacturers
B) need of manufacturers to have products for specific market segments
C) need of consumers to find products that could previously only be found overseas
D) need of consumers to be secure in the belief that the products would meet their needs.

Question

Quizplus · Accepted Answer

After World War II, there was an increase in consumer demand and competition in the market. Manufacturers began to create products for specific market segments, which led to the development of brand identities. Branding helped manufacturers differentiate their products and create loyalty among consumers, which was important in a competitive market.

The Post-World War II Development of Brand Identities Can Be