What impact can nonrespondents have on survey results?
A)The nonrespondents will have a negative impact; the results of the survey will be biased toward the opinions of the respondents.
B)The nonrespondents will have no effect because they didn't respond to the survey.
C)The nonrespondents will have a positive impact; without them, the results of the survey will be more dramatic and more likely to be picked up by the news media.
D)None of the above.

Question

Quizplus · Accepted Answer

Nonrespondents can significantly impact survey results if their opinions differ from those who did respond. If the nonrespondents are different from the respondents in some meaningful way (e.g. political beliefs, income level, etc.), then the results of the survey will be biased towards the opinions of the respondents. This can lead to inaccurate or incomplete understanding of the topic being studied. Therefore, it is important to try to reduce nonresponse rates as much as possible to ensure the validity and reliability of survey results.

What Impact Can Nonrespondents Have on Survey Results