Which one of the following is identified by Kaplan and Norton as one of the four fundamental perspectives that can be applied to any business?
A)Customer perspective
B)Investment perspective
C)Contribution perspective
D)Profit perspective

Question

Quizplus · Accepted Answer

Kaplan and Norton's four fundamental perspectives are the customer perspective, internal perspective, innovation and learning perspective, and financial perspective. The customer perspective focuses on how the business is perceived by its customers and whether it is meeting their needs. The investment perspective and contribution perspective are not part of the four fundamental perspectives identified by Kaplan and Norton. The profit perspective is too narrow and only focuses on financial performance, which is part of the financial perspective.

Which One of the Following Is Identified by Kaplan and Norton