A differentiation-based strategy requires that a business:
A)be the lowest-cost provider in an industry.
B)emphasise the uniqueness of its product or services.
C)achieve the highest resource efficiency in an industry.
D)be the lowest-priced competitor in an industry.

Question

Quizplus · Accepted Answer

A differentiation-based strategy focuses on emphasising the uniqueness of a business's products or services. It is not necessarily about being the lowest-cost provider or achieving the highest resource efficiency. It is also not focused on being the lowest-priced competitor, but rather on offering something different that sets the business apart from its competitors.

A Differentiation-Based Strategy Requires That a Business