The basic factors that determine how a business is financed are restricted to the business's past economic performance, the nature of its assets, and the personal preferences of owner(s) with respect to the marketing mix.

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The basic factors that determine how a business is financed include the industry and market conditions, the size and growth potential of the business, the availability of financing options, and the owner's personal financial situation and credit history. The marketing mix is related to how a business promotes and sells its products or services, and is not directly related to its financing decisions.

The Basic Factors That Determine How a Business Is Financed