If the owner of Clarrisa's Fine Jewellery instructed the sales team to stress the uniqueness of the store's hand designed jewellery, a ____ pricing strategy would be expected.
A)skimming
B)prestige
C)follow-the-leader
D)dynamic

Question

Quizplus · Accepted Answer

A prestige pricing strategy is used when a business wants to emphasize the uniqueness and exclusivity of their product. By setting prices higher than competitors, it creates a perception of high quality and luxury. In this case, since the owner of Clarrisa's Fine Jewellery wants to emphasize the uniqueness of their hand designed jewellery, a prestige pricing strategy would be expected.

If the Owner of Clarrisa's Fine Jewellery Instructed the Sales