In oligopoly, one expects
A)frequent introduction of new or redesigned products.
B)aggressive advertising campaigns.
C)intense marketing research into the impact of price changes.
D)All of the responses are correct.

Question

Quizplus · Accepted Answer

In oligopoly, all of the responses are correct. There are typically only a few firms in the market, which leads to frequent introduction of new or redesigned products in order to differentiate themselves from their competitors. Aggressive advertising campaigns are also common as firms try to capture more market share. Due to the interdependence of firms in an oligopoly market structure, there is intense marketing research into the impact of price changes as each firm tries to anticipate and react to the actions of its competitors.

In Oligopoly, One Expects