_____ refers to the management of merchandise categories,or lines,rather than individual products,as a strategic business unit.
A) Category management
B) Breadth management
C) Assortment management
D) Brand management
E) Merchandise management

Question

Quizplus · Accepted Answer

Category management is the management of merchandise categories or lines, rather than individual products. This approach involves analyzing sales data, identifying customer preferences and trends, and making strategic decisions about pricing, promotion, and product assortment within each category. By focusing on categories as strategic business units, retailers can better align their marketing and merchandising efforts with customer needs and preferences, while also improving profitability and operational efficiency.

_____ Refers to the Management of Merchandise Categories,or Lines,rather Than