_____ occurs when the retailer and supplier have different perceptions of reality.
A) Perceptual incongruity
B) Domain disagreements
C) Goal incompatibility
D) Gray marketing
E) Dual distribution

Question

Quizplus · Accepted Answer

Perceptual incongruity is the term used when a retailer and supplier have different perceptions of reality. This means that they see things differently, which can lead to misunderstandings, disagreements, and conflicts. It is important for both parties to communicate clearly and try to understand each other's perspectives to avoid issues.

_____ Occurs When the Retailer and Supplier Have Different Perceptions