When all possible retailers are used in a trading area,the channel strategy is termed:
A) exclusive.
B) intensive.
C) selective.
D) partial coverage.
E) pull coverage.

Question

Quizplus · Accepted Answer

When all possible retailers are used in a trading area, the channel strategy is termed as an intensive distribution strategy. This approach is useful for widely consumed goods such as soft drinks or snacks, which require a widespread presence to maximize their sales.

When All Possible Retailers Are Used in a Trading Area,the