The resource advantage theory explains why Dollar General stores can survive in the same markets with larger discounters.

Question

Quizplus · Accepted Answer

The resource advantage theory proposes that smaller firms can compete with larger firms in the same market by using their distinctive resources and capabilities. Dollar General has a unique strategy of targeting rural markets and offering a limited assortment of goods at low prices, which enables it to differentiate itself from larger discounters like Walmart and Target. Therefore, Dollar General can survive and succeed in the same markets as larger discounters.

The Resource Advantage Theory Explains Why Dollar General Stores Can