One of the most dramatic changes e-tailing is creating is a shift in power between retailers and consumers.This shift in power is primarily derived from dissemination of pricing information through the Internet to consumers.

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The statement is true. E-tailing has revolutionized the way consumers shop and has given them access to vast amounts of information, reviews, and pricing information which gives them more power to make informed decisions and negotiate better prices. This has forced retailers to be more competitive and provide better customer service to retain their customers.

One of the Most Dramatic Changes E-Tailing Is Creating Is