Which of the Following Statements About Private Label Brands Is

Which of the following statements about private label brands is false?

A) Private labels allow the retailer to control the costs associated with developing, making, sourcing, and promoting the label.
B) Private labels are advertised in the newspaper as brands and are heavily promoted in stores.
C) Private label brands are usually sold at lower prices than manufacturer's brands.
D) Private label brands have been successful in the grocery industry, while failing in most other retail sectors.
E) Some retailers can't use private labels unless they are part of a buying group.