The term stuck in the middle means:
A)a middle-of-the-road strategy
B)that a firm's customers are willing to pay only a mid-range price for a given product
C)that a firm's customers have only moderate expectations regarding product quality
D)a firm has failed to establish a leadership position as either a low-cost producer or as a product differentiator

Question

Quizplus · Accepted Answer

Being "stuck in the middle" means that a firm has failed to establish a leadership position either as a low-cost producer or as a product differentiator. This leaves them in a precarious position of having no clear competitive advantage.

The Term Stuck in the Middle Means