The richness dimension of relationships with customers is concerned with the depth and detail of the one-way flow of information between the firm and the customer.

Question

Quizplus · Accepted Answer

The richness dimension of relationships with customers is actually concerned with the depth and detail of the two-way flow of information between the firm and the customer. It refers to the level of interaction and personalization of communication between the two parties.

The Richness Dimension of Relationships with Customers Is Concerned with the Depth