Companies like Southwest Airlines and Saturn attribute a great deal of their success to their strong corporate cultures, which is inaccurate. In reality, research has determined that, over time, corporate culture has only a marginal influence on firm performance.

Question

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Research and case studies, including those of Southwest Airlines and Saturn, have shown that strong corporate cultures can significantly contribute to a company's success by enhancing employee engagement, customer satisfaction, and operational efficiency, which in turn can lead to improved firm performance.

Companies Like Southwest Airlines and Saturn Attribute a Great Deal