The strategy of setting prices at uneven amounts that are slightly below whole-dollar amount is called _____.
A) penetration pricing
B) price skimming
C) sample pricing
D) introductory pricing
E) odd-number pricing

Question

Quizplus · Accepted Answer

This strategy is known as odd-number pricing and is used to make the price seem more specific and less arbitrary to the consumer, while also positioning the product as a better value.

The Strategy of Setting Prices at Uneven Amounts That Are