If Macy's department store managers looked at Dillard's department store prices for identical national brands and, based on that information, decided to advertise a sale on those products, they would be exercising which pricing method?
A) competition-based
B) demand-based
C) cost-based
D) premium
E) penetration

Question

Quizplus · Accepted Answer

Macy's department store managers are using competition-based pricing by using Dillard's prices as a benchmark for their own pricing strategy.

If Macy's Department Store Managers Looked at Dillard's Department Store