The stage in the evolution of new products in which the product is introduced in a limited way to determine buyers' reactions is called
A) test marketing.
B) screening.
C) business analysis.
D) commercialization.
E) product development.

Question

Quizplus · Accepted Answer

Test marketing involves introducing the product in a limited way to a specific target market to assess customer acceptance and gather feedback. This stage comes after product development and business analysis and before commercialization. Screening is the initial filtering stage for new product ideas, while commercialization is the final stage of launching a product into the market.

The Stage in the Evolution of New Products in Which