In a meeting to generate new products, the advisory committee felt that it had come up with some excellent ideas. Now that there is a list of product ideas, the next step is
A) business analysis.
B) product development.
C) screening.
D) test marketing.
E) commercialization.

Question

Quizplus · Accepted Answer

The next step after generating a list of product ideas is to screen them. This involves evaluating the ideas against predetermined criteria, such as feasibility, customer needs, profitability, and alignment with the company's goals and values. Screening helps identify the most promising product ideas to pursue further, while discarding the ones that are unlikely to succeed or don't fit with the company's strategy. After screening, the remaining ideas can then be subjected to business analysis, product development, test marketing, and commercialization, in that order.

In a Meeting to Generate New Products, the Advisory Committee