The stage in the evolution of new products in which ideas that match company objectives are analyzed as to whether the firm has the required expertise for the product's development and marketing is called
A) exploration.
B) test marketing.
C) screening.
D) product development.
E) business analysis.

Question

Quizplus · Accepted Answer

This is the screening stage of new product development where ideas are evaluated based on company objectives, technical feasibility, and the ability to market the product. The purpose is to narrow down ideas so that only the most promising ones move forward to the next stage of development.

The Stage in the Evolution of New Products in Which