A second mover:
A) Is typically ineffective in its response to the first mover
B) Attempts to provide a product with greater customer value than the first mover's product
C) Usually incurs higher expenses than the first mover since it must engage in reverse engineering
D) Typically has a higher survival rate than first movers which typically take greater risks

Question

Quizplus · Accepted Answer

A second mover attempts to provide a product with greater customer value than the first mover's product. This is because the second mover learns from the mistakes of the first mover and makes improvements to their product or service to make it more attractive to customers.

A Second Mover