The response to a mass mailing advertisement is more likely to be read if it
A)includes a teaser to urge the recipient to respond.
B)is sent by first class mail.
C)is hand addressed.
D)All of these answers.

Question

Quizplus · Accepted Answer

Including a teaser to urge the recipient to respond increases the likelihood of the advertisement being read. Sending the advertisement by first class mail is also more likely to increase the chances of the advertisement being read, since it is delivered more quickly and with more priority than standard mail. Hand addressing the advertisement can also increase the chances of it being opened and read, since it appears more personal and less like a mass mailing. Therefore, all of these factors together can improve the response rate to a mass mailing advertisement.

The Response to a Mass Mailing Advertisement Is More Likely