A realized competitive advantage becomes sustainable when:
A) It is unique, valuable, and based on strong financial resources
B) It involves all of the functional areas of the organization
C) It is based on physical assets rather than knowledge
D) It is based on a resource or capability that is difficult to imitate by competitors and there is no readily available substitute

Question

Quizplus · Accepted Answer

A realized competitive advantage becomes sustainable when it is based on a resource or capability that is difficult to imitate by competitors and there is no readily available substitute. This means that competitors cannot easily copy the advantage and customers cannot find a comparable alternative from a competitor, making it difficult for them to switch to another company.

A Realized Competitive Advantage Becomes Sustainable When