In the return potential model the "evaluation dimension":
A) specifies the amount of behavior regulated by the norm
B) shows the cultural response to some behavior
C) gives only the opinion leader's perspective
D) gives a definitive yes/no answer as to whether or not the behavior is desired
E) gives positive or negative feedback from a culture outside of the target market

Question

Quizplus · Accepted Answer

The "evaluation dimension" in the return potential model shows the cultural response to some behavior. This means that it measures the degree to which a behavior is accepted or rejected within a given culture, and provides insight into whether or not it is likely to be met with approval or disapproval by members of that culture.

In the Return Potential Model the "Evaluation Dimension