When online shopping, consumers tend to "click" on more options when alternatives are:
A)equal
B)negatively correlated
C)balanced
D)positively correlated
E)inverted

Question

Quizplus · Accepted Answer

When alternatives are negatively correlated, it means that selecting one option eliminates or reduces the attractiveness of the other options. This prompts consumers to search for more options and click on them to find the best alternative that meets their needs.

When Online Shopping, Consumers Tend to "Click" on More Options