Involvement and risk are often positively correlated when making a purchasing decision.

Question

Quizplus · Accepted Answer

When a decision involves high risk, consumers are likely to be highly involved in the decision-making process. This is because the potential consequences of making the wrong decision are significant, and the decision is likely to have a major impact on the consumer's life or well-being. Therefore, involvement and risk are often positively correlated when making a purchasing decision.

Involvement and Risk Are Often Positively Correlated When Making a Purchasing