A comparison matrix is a reporting aid that helps consumers evaluate reviews of a product by providing a Consumer Reports style brand-by-attribute matrix that makes the decision for the customer as to which brand is best.

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The Answer of A comparison matrix is a reporting aid that helps consumers evaluate reviews of a product by providing a Consumer Reports style brand-by-attribute matrix that makes the decision for the customer as to which brand is best.

A Comparison Matrix Is a Reporting Aid That Helps Consumers