Use of a risk-free return policy to build trust and to assure consumers that its products are of high quality would be an effective way to sell an experience good for an e-tailer.

Question

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Offering a risk-free return policy can help build trust with consumers and assure them that they can return a product if it doesn't meet their expectations, which can be especially important when selling an experience good that a consumer may not be able to fully judge until they use it.

Use of a Risk-Free Return Policy to Build Trust and to Assure