The value that a brand accrues based on the goodwill attached to associations with the brand name is known as:
A)brand extension value
B)asset value
C)diffusion rate
D)customer utility
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The value described is known as "brand equity," which is not listed among the options provided. Brand equity refers to the value a brand gains from its name recognition and the associated perceptions and goodwill from consumers, which is not explicitly mentioned in the given choices.

The Value That a Brand Accrues Based on the Goodwill